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The Lemming Effect and Its Impact on Financial Planning

Daehong Kwon, CFP, KoreaBy Daehong Kwon, CFP, Korea

Recently there have been an increasing number of attempts made to integrate behavioral finance into financial planning. It is indeed only recent that behavioral finance has been systemized as a science, getting a lot of limelight, even though studies on human behavior and psychology have been done for a very long time.

I have learned from my experiences of talking to clients that knowing something is one thing and putting it to action is quite another. More indicative of the limitation of human beings than making a mistake due to lack of knowledge might be making one even with knowledge. One good

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Practice Knowledge For Financial Planners Who Are Just Getting Started

Daehong Kwon, CFP, KoreaBy Daehong Kwon, CFP

Because the financial planning industry is only 10 years old in Korea, the first generation of financial planners is still in the stages of studying, learning, and growing. Hopefully, in the next 10 years, we will see more progress and have wisdom to pass on to financial planners who are just getting started.

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Disclosing Information: Financial Planners Balance Financial Institutions & Clients

Daehong Kwon, CFP, KoreaBy Daehong Kwon, CFP

Recently, disclosure designed to protect investors and financial consumers has been emerging as an important issue in the Korean financial community. In a narrow sense, disclosure involves signing forms and marking investment types.

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Financial Consumer Protection: Changing Our Perspective

Korean Financial Planning Professional Sunho KimBy Sunho Kim, CFP

The FPA in Australia reports that CFP professionals account for over 35% of the planner population but less than 2% of ASIC enforcement activity. This correlation is pleasantly surprising, but it doesn’t prove that CFP professionals have done everything they can for financial consumer protection.

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How To Write Effective Financial Plans

Korean Financial Planning Professional Sunho KimBy Sunho Kim, CFP

A financial plan is the main outcome of a CFP professional‘s services. CFP professionals pay attention to the financial plan’s quality and quantity, to ensure their value is recognized by the client.Some plans end up being the size of a small book, having tables, figures, statistics, references, and appendices in them.

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KISS Rule: Keep It Simple Planners!

Jae young Yang - CFP KoreaBy Jaeyoung Yang, CFP

The KISS (Keep It Simple, Stupid!) rule is a communication strategy used in advertising. The philosophy of the KISS rule in advertising is to encourage people to make a purchase with direct, simple messages that are easily understood. Most well-known speakers use this rule to make their messages clear and moving.

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Simple Financial Products Are Better. Period.

Daehong Kwon, CFP, KoreaBy Daehong Kwon, CFP

The more advanced financial markets become, the more complex financial products and services tend to get. In South Korea, the financial industry and capital markets have been making a lot of progress in the past few years. In the environment of low interest and growth rates, investors have a hard time finding palatable financial products.

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The Evolution of Suitability Principles

Korean Financial Planning Professional Sunho KimBy Sunho Kim, CFP

South Korea’s suitability principle was established by the Financial Investment Services and Capital Markets Act, which was enacted in August 2007, and implemented in February 2009. The new principle calls for investors to be classified into ordinary or professional investors, and requires that investment recommendations are deemed suitable for an ordinary investor in light of his or her investment purpose, status of property and experience.

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